On top of this, if your Google My Business listing has the incorrect information – such as the wrong opening time or address – you run the risk of making some customers very, very frustrated. If you don’t show up in results for these searches, you lose out on valuable opportunities to get your business in front of potential customers who are looking for exactly what you offer.
In this instance, a person knows exactly what they’re looking for and wants to research local businesses that provide that product or service. These are searches where a customer might look for a broad category, product or service in their local area - for example, ‘cafes near me’ or ‘best plumbers in Brisbane’. Here’s the short answer: a Google My Business listing is a must-have for any SMB.Ī study by BrightLocal found that 84% of businesses get discovered on Google via ‘discovery searches’. Why do I need to have a Google My Business listing? RELATED: Why search should be top of mind in a post-COVID world. So how essential is it to have a Google My Business account and how do you set one up? We take you through the ins and outs here. In light of the COVID-19 pandemic, this is particularly important, as more customers turn to the internet to research a business’ opening hours, delivery policies and more.
Google My Business can improve your online presence, boost your SEO and bring more foot traffic to your store. Aussies use search engines like Google to discover and research local businesses every day - and a Google My Business listing can get you noticed by the people who are searching for your product or service. Having a presence on online directories is a must if you want to reach your audience online. eBook: Social media advertising for small businesses.Choosing the right social platforms for your business.Advertising on Facebook: boosted posts vs sponsored ads.Social Ads Place ads on social where your customers spend most of their time.Digital display ads – can they drive results for small business?.eBook: Digital display advertising for small businesses.Yellow Pages Team Tips – Digital Display.Digital Display Place banner ads on other sites your customers visit.What kinds of customers can you target with SEM?.SEO vs SEM: What’s the difference and do you need both?.SEM Target specific customers and generate leads with paid search.Whether it’s topping Google, finding look-alike Facebook audiences or appearing on popular websites, Yellow Pages can place you in front of people who are looking for exactly what you offer.
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